This article weighs in on the debate over which term is considered politically correct: Hispanic or Latino? According to Women in Business at About.com, it depends on who you are addressing and that person’s individual preference. Attempting to classify groups using a single overarching label is bound to lead to trouble. Insisting on what the proper ethnic or cultural label should be ignores the fact that people are more than just their history. People often choose to define themselves in different ways in different contexts. While the search for the most “appropriate” terminology is important for census data or other similar applications, in everyday life the most personable and equitable way to determine a person’s preferred label is simply to ask them.
Source: Women in Business