Tanya Chakraborty is a content strategist in the Office of Technology, Marketing and Communications. She is an integrated marketing communications professional with roots in corporate communications as an account lead with Edelman Public Relations. There she led media engagement and media training efforts for executive level spokespersons with the corporate reputation group. As she evolved in the media relations space, she eventually sought an experiential education in marketing by way of a Master of Science in Integrated Marketing Communications at Northwestern University. In Evanston, IL, Tanya gained exposure to cultural anthropology and its relation to customer loyalty and branding among other courses that served as a springboard for her career trajectory.
After the completion of her master’s, she navigated the world of UX and branding and worked toward improving the customer journey in the banking and credit space for Discover Card and Capital One. She moved to the world of health at AARP as a full funnel omnichannel marketing lead. While driving their health cooperative marketing program, Tanya partnered closely with UnitedHealthcare, New York Life and Delta Dental to refine branding and develop lead generation marketing campaigns. Tanya ensured AARP upheld its brand promise as a trusted health partner to its 38-million-member base as they navigated the world of health and wellness after the age of 50.
Tanya is a champion for workplace engagement and has long been an advocate for democratizing the employee experience. She believes company trust and transparency are not only integral components of the customer experience but also critical to maintaining employee satisfaction. She is thrilled to be a part of the Office of Equity, Diversity, and Inclusion where she can bridge her expertise with a mission-led team rooted in improving the employee experience.